Case studies
Five brands: two of our own, one of them since sold, and three we run for clients. Each one shows the period, the figures and what they do and do not include. Brand names are left out; the products are not.
Revenue: $597,670 + $647,112 + $10,231.34 + $12,217 + $198,894 = $1,466,124.34. Profit: $145,222 + $89,653 + $1,412.59 + $1,734 + $62,943 = $300,964.59. Sums across all 5 case studies below; periods differ per case.
Vaginal probiotic capsules, sold DTC in the Netherlands and Belgium; later expanded to the US.
Weighted-blanket alternative sold in the Netherlands, Germany and the US.
Wire-free 'jelly' bra, new store launched in Finland in September 2026.
Profit after supplier costs (incl. shipping, price-list estimate for days without invoice), payment fees and all ad spend; before corporate tax.
Read the caseErgonomic kids' pillow, one-product store for the Netherlands and Belgium.
Net profit after COGS, advertising, payment and FX costs and all recurring operating costs; owner time (~40 min/week) not deducted. Jan-May 2026 profitable with little or no ad spend (email and returning customers).
Read the caseFigures come from each brand's own profit and loss records, store data and ad accounts for the period shown. They are not audited. Past results do not promise future ones. EUR figures converted at 1 EUR = 1.15 USD.
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