Compression sleep wearable
Weighted-blanket alternative sold in the Netherlands, Germany and the US.
About the brand
A wearable compression sleep product: a lighter, portable alternative to a weighted blanket for people who sleep restlessly. Sold online in the Netherlands, Germany and the US.
Where we started
A new product in a category dominated by one large competitor, so the brand had to win on product page and offer rather than on price.
What we did
- Built the brand and store from scratch
- Rebuilt the product page around benefits, proof and comparison with the alternative
- Scaled paid social across three markets
- Prepared the business for sale and sold it
The result
$647,112 revenue and $89,653 profit in 18 months, then sold to a new owner for $137,928.
Figures come from the brand's own profit and loss records, store data and ad accounts for the period shown. They are not audited. Brand name withheld. EUR figures converted at 1 EUR = 1.15 USD.
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