Women's intimate-health supplement
Vaginal probiotic capsules, sold DTC in the Netherlands and Belgium; later expanded to the US.
About the brand
A women's health brand selling a daily vaginal probiotic in capsule form. The customer is a woman who keeps coming back to the same intimate complaints, has tried washes and creams, and is tired of short-term fixes.
Where we started
A single product in a sensitive category where Meta is strict about claims and creatives. Growth had to come from education rather than hard selling.
What we did
- Pre-sell pages (listicles and advertorials) that explain the problem before showing the product
- Long-form native ads written in the customer's own words
- Offer ladders and bundles to lift order value, tested on the product page
- The same winning ads mirrored to TikTok
- A separate US product page and funnel for expansion
- Daily P&L so every spend decision is made on profit, not revenue
The result
Grew into a profitable brand with $597,670 revenue and $145,222 profit (24.3% margin) from launch to mid-2026, and is still running.
Figures come from the brand's own profit and loss records, store data and ad accounts for the period shown. They are not audited. Brand name withheld. EUR figures converted at 1 EUR = 1.15 USD.
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