Scandinavian jewellery brand
Affordable jewellery sold online in Sweden.
About the brand
An affordable jewellery brand selling online in Sweden: everyday pieces at a price point that invites repeat purchases and gifting.
Where we started
A seasonal category where most revenue lands around the holidays, and an owner who wanted the business to run with very little of their own time.
What we did
- Meta scaled hard in peak season and paused when it did not pay
- Email flows that keep returning customers buying without ad spend
- Lean operations: roughly 40 minutes a week of owner time
The result
$198,894 revenue and $62,943 net profit over ten months (34% net margin on cash received). January to May stayed profitable with little or no ad spend.
Net profit after COGS, advertising, payment and FX costs and all recurring operating costs; owner time (~40 min/week) not deducted. Jan-May 2026 profitable with little or no ad spend (email and returning customers).
Figures come from the brand's own profit and loss records, store data and ad accounts for the period shown. They are not audited. Brand name withheld. EUR figures converted at 1 EUR = 1.15 USD.
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