One-product children's sleep pillow
Ergonomic kids' pillow, one-product store for the Netherlands and Belgium.
About the brand
An ergonomic children's sleep pillow, sold to parents in the Netherlands and Belgium. Parents buy it to help their child sleep better and more comfortably.
Where we started
The store started as a generic shop with hundreds of unrelated products. We cut it back to one hero product so every visitor, ad and page tells one story.
What we did
- Rebuilt as a one-product store and archived the old catalogue
- Advertorial-style home page that answers parents' questions first
- Listicle pre-sell pages for paid traffic
- Meta campaigns run against a fixed break-even MER
- A weekly numbers dashboard for the owner
The result
$12,217 net revenue from 130 orders in 30 days at an MER of 2.34, well above the 1.65 break-even, leaving $1,734 profit after fees, ads and product costs.
Figures come from the brand's own profit and loss records, store data and ad accounts for the period shown. They are not audited. Brand name withheld. EUR figures converted at 1 EUR = 1.15 USD.
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