Comfort bra brand, launched in Finland
Wire-free 'jelly' bra, new store launched in Finland in September 2026.
About the brand
A comfort bra brand: a wire-free 'jelly' bra that fits a wide range of sizes. We took a concept that already worked in other markets and launched it as a new store for Finland.
Where we started
New store, new language and a market where the brand was unknown. The goal was to reach profit within the first weeks instead of buying growth at a loss.
What we did
- Store built and fully localised into Finnish
- Product page with size help, colour swatches and an exchange guarantee
- Bundle offer to raise order value, plus a post-purchase upsell
- An advertorial pre-sell page for cold traffic
- Meta launch with daily profit tracking in the Vantage Portal
- Switched fulfilment partner to lower the cost per order
The result
$10,231 net revenue from 196 orders in the first five weeks, at a blended MER of 2.60 and $1,413 profit after all recorded costs.
Profit after supplier costs (incl. shipping, price-list estimate for days without invoice), payment fees and all ad spend; before corporate tax.
Figures come from the brand's own profit and loss records, store data and ad accounts for the period shown. They are not audited. Brand name withheld. EUR figures converted at 1 EUR = 1.15 USD.
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